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While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Learn more about how Statista can support your business. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. There are also historical and economic ties with the region. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Please create an employee account to be able to mark statistics as favorites. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. As the K-pop fandom's political organization becomes even more mainstream,. You can only download this statistic as a Premium user. Access to this and all other statistics on 80,000 topics from, Show sources information Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. In, Korean Foundation for International Cultural Exchange. Following the US, there are 31 respondents from Europe and 28 from Canada. Engagement performance compares an artist's performance to other artists who have the same reach. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. So, whats the most favorite K-pop group based on this survey? Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. However, the popularity of the kpop genre is that as been spreading across the nation. Because most of kpop fans are tweens and teens. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. This is consistent across both Instagram Followers and YouTube Views. In addition, regardless of the fans demographic such as religion . 4. aespa Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Register in seconds and access exclusive features. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. But there are two acts, both K-pop, who leave the rest in the dust. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Top North and South American Cities for K-Pop. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. You need a Statista Account for unlimited access. Here, Im using Python as the programming language. to incorporate the statistic into your presentation at any time. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. You need at least a Starter Account to use this feature. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Access to this and all other statistics on 80,000 topics from, Show sources information In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Korean Foundation for International Cultural Exchange. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Various kinds of merch can be found in the form of light sticks to an album. Contrarily for males, the money that they spend is around $50 to $100. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. 28 Feb 2023 06:29:24 These trends are unsurprising for several reasons. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Culture Queen. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Currently, you are using a shared account. (2022). Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Korean Foundation for International Cultural Exchange. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. You'll see that there is a near-linear relationship between followers and mentions. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Finally, audiences who are 55 years old and above make up 2% of site traffic. K-Pop itself has been crafted with the goal of accessibility in mind. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. K-Pop's wide appeal across Asia is due to several factors. They appoint South Korean stars as brand ambassadors . Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Discover the latest in K-pop music, news, and culture at KPOPSource.com. As soon as this statistic is updated, you will immediately be notified via e-mail. "How popular is K-pop in your country at the moment? Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Register in seconds and access exclusive features. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Learn more about how Statista can support your business. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. account, CJ, says that there is a team of seven people who run the BTS on Billboard! JavaScript is disabled. 1. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. How old are K-pop fans? Of course, there were a handful of idol groups who had an even number of males and females buying their albums. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Other East Asian countries have a somewhat misleading representation within this data. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Hope it can give you helpful insights or interesting facts about K-pop. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. This is consistent across both Instagram Followers and YouTube Views. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. First thing first, well see the demography of the surveys respondents. In the past week, they sawover 24million, more than 14,000 times what's expected. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. 75 1 Yet K-Pop has made great strides in bridging the cultural divide. We believe this is somethingthat should be reflected on the charts.". First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. We also offer combined rates with MusicThinkTank. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms.